染雾广告常用英语词汇 篇一
In the world of advertising, language plays a crucial role in conveying messages effectively to the target audience. Whether it's a print ad, TV commercial, or online promotion, using the right words can make all the difference. In this article, we will explore some commonly used English vocabulary in advertising.
1. Branding: The process of creating a unique identity for a product or company through various marketing strategies.
2. Target audience: The specific group of people whom the advertisement aims to reach and persuade.
3. Call to action: A phrase or sentence that encourages the audience to take immediate action, such as "Buy now" or "Sign up today."
4. Unique selling proposition (USP): The distinctive feature or benefit that sets a product apart from its competitors.
5. Tagline: A memorable phrase or slogan associated with a brand or product.
6. Jingle: A catchy and repetitive song or tune used in commercials to enhance memorability.
7. Endorsement: The use of a well-known personality or celebrity to promote a product or service.
8. Target market: The specific group of consumers who are most likely to be interested in a product or service.
9. Marketing campaign: A coordinated series of activities and advertisements designed to promote a product or service.
10. Repetition: The act of repeating an advertisement to reinforce its message and increase brand awareness.
11. ROI (Return on Investment): The measure of the effectiveness and profitability of an advertising campaign.
12. Viral marketing: The use of social media and online platforms to spread a marketing message rapidly through online sharing.
13. Advertorial: A blend of advertisement and editorial content, designed to appear like a regular article.
14. Targeted advertising: The practice of tailoring advertisements to specific demographics or consumer preferences.
15. Sponsorship: The financial support provided by a company to an event, organization, or individual in exchange for publicity.
These are just a few examples of the many English vocabulary words commonly used in advertising. By understanding and utilizing these terms, advertisers can effectively communicate their messages and connect with their target audience.
广告常用英语词汇 篇二
In the competitive world of advertising, being able to effectively communicate and connect with consumers is paramount. Along with engaging visuals, the use of well-crafted English vocabulary is crucial in creating impactful advertisements. In this article, we will explore more commonly used English vocabulary in advertising.
1. Brand equity: The commercial value derived from consumer perception and recognition of a brand.
2. Conversion rate: The percentage of individuals who take the desired action after seeing an advertisement.
3. Customer retention: The ability to keep existing customers loyal to a brand or product.
4. Market research: The process of gathering information about consumer preferences, behavior, and trends.
5. Targeted messaging: Tailoring advertising messages to specific customer segments based on demographics, interests, or behavior.
6. Influencer marketing: Collaborating with social media influencers to promote a product or service to their followers.
7. Native advertising: Creating ads that seamlessly blend in with the platform or medium in which they appear.
8. Slogan: A memorable phrase or tagline used to represent a brand or product.
9. Storytelling: Using a narrative approach to create an emotional connection with the audience and convey the brand's message.
10. Public relations (PR): The practice of managing the spread of information and maintaining a positive public image for a company or brand.
11. Guerrilla marketing: An unconventional and low-cost marketing strategy that relies on creativity and innovation.
12. A/B testing: Experimenting with different versions of an advertisement to determine which one performs better.
13. Niche marketing: Focusing on a specific and specialized segment of the market.
14. Cross-promotion: Collaborating with another brand to promote each other's products or services.
15. Product placement: Incorporating a brand or product into a TV show, movie, or other media to increase visibility and exposure.
By incorporating these commonly used English vocabulary words into their advertising campaigns, marketers can effectively engage with their target audience, build brand loyalty, and ultimately drive sales.
广告常用英语词汇 篇三
广告常用英语词汇
magazine advertising 杂志广告
刊登在杂志上的广告。杂志可分为专业性杂志(professional magazine)、行业性杂志(trade magazine)、消费者杂志(consumer magazine)等。由于各类杂志读者比较明确，是各类专业商品广告的良好媒介。刊登在封二、封三、封四和中间双面的杂志广告一般用彩色印刷，纸质也较好，因此表现力较强，是报纸广告难以比拟的。杂志广告还可以用较多的篇幅来传递关于商品的详尽信息，既利于消费者理解和记忆，也有更高的保存价值。杂志广告的缺点是：影响范围较窄。因杂志出版周期长，经济信息不易及时传递。
mail order advertising 邮购广告
在邮购目录上刊登的广告。形式之一是由邮购商店向客户分寄或分发邮购目录，由客户按目录上的商品编号及定价，把货款汇到邮购商店，商店收到后即向客户寄发商品。这类邮购目录有成册的，也有配合时令分季零页寄发的，在前者上刊登广告一般要收费，后者大都是免费的。
mail survey 邮寄调查
将事先设计好的调查表(亦称问卷，questionnaire)投寄给调查对象，要求填好后寄回。这种形式是在被访问者不愿面谈及其反应可能受访问者或曲解的情况下所能采取的最好办法。问卷必须简洁，问题明了。邮寄调查表的回收率一般较低，回收时间较迟缓。
mailing list 寄发表
直销需要编制寄发表。寄发对象的名单可来自电话簿、行名录、本企业客户的'名单，和广告中索取说明书的回折。也可以收集各种协会的会员录，报刊杂志的订户名录。国外有些会员录和订户名录可以付费购买。
maintenance advertising 维持性广告
在大规模广告以后，刊登地位较不显著或时间较短的广告，以保持消费者或用户对大规模广告内容的印象。
margin 页边空白
印刷广告（如报刊广告）在排版时应在广告四周留有一定的空白，这样可以在视觉上起到良好的效果。
market research 市场调查
market segmentation 市场细分化
亦称为市场区隔、市场分割或市场划分。企业在市场经营活动中，为了更好满足消费者日益增长的物质和精神需求，一般需要根据一定的标准，把市场划分为拥有特定消费者群以更细小的市场。市场细分是企业制定市场营销策略和选择目标市场的前提，通常把经济形态、地理环境、消费者性格和购买行动等因素作为划分的标准，从而对成千上万消费者构成的市场进行细分。
media buying 媒介购买
媒介计划经客户通过后，向所采用的媒介订购版面或时间。
media department 媒介部门
media evaluation 媒介评价
负责媒介评价的人员，一般被称为媒介计划员。媒介计同经过评价和选择拟订广告的媒介计划。广告代理商须收集各种有关备选媒介的资料，有时还需要为特定的客户或行业在媒介资料方面做专门
media mix 媒介组合
在同一媒体计划中，使用两种及两种以上不同的媒介，称媒介组合。媒介组合所产生的协同作用，其总和效果远大于各媒体分别相加之和。
media objectives 媒介目标
是媒介和整个市场营销和广告计划的关系，包括：要通过媒介达到的目标市场；能支配的预算；必要的到达度(reach)和广告出现的频率(frequency)；按年或按月的持续情况；必要的伸缩性；媒介和创意的关系
media recommendations 媒介介绍
详细而正确地列出可供选择的媒介，如果所用的媒介是别出心裁的，就需要有必要的说明。
